Why Unisex Fashion is Taking Over: The Rise of Gender-Neutral Clothing

What is the concept of gender-neutral? Gender neutrality emphasizes treating every gender on God’s green earth equally. Among other things in society, we have encountered gender biases in fashion. Certain colors have been associated with certain genders while certain patterns have been associated with others. 

Fashion has always been an expression of culture, and with time, it’s making a statement that gender norms in fashion are outdated! Gender-neutral conscience is on the rise, and so is unisex fashion. It is no more about making a statement, but a movement towards inclusivity, comfort, and self-expression.

Let’s see why gender-neutral clothing is here to stay and how you can embrace it effortlessly.

The Evolution of Gender-Neutral Fashion and Its Cultural Shift

The misconception is that fashion was always strictly categorized with skirts for women and trousers for men. The concept of gender-neutral clothes dates back to the 19th century during the Victorian dress reform. Have you ever noticed the Mughal miniature paintings? You’ll see both men and women wearing ‘angrakha’. 

We are moving forward with time. Remember the androgynous style of the 70s or oversized streetwear of the 90s? Swastika Mukherjee was seen wearing a dhoti-punjabi to an award show. In Bollywood, we often see celebrities like Ranveer Singh or Ali Fazl wearing beautiful skirts. Time is changing, for good!

Gen Z and Millennials prioritize authenticity and personal identity over traditional labels. More people are rejecting the idea that clothing should be gendered.we have encountered gender biases in fashion 

How Unisex Fashion Breaks Traditional Gender Norms?

Unisex fashion is not just about wearing oversized hoodies or neutral tones; it’s about breaking the societal norms that separate ‘womenswear’ from ‘menswear.’ Freedom is to wear anything you want without the fear of judgment. It should be about self-satisfaction. How long will society decide what’s ‘right?’

Several brands started making oversized, baggy, and neutral color clothes for gender neutrality. However, this didn’t include trans people who wear skirts and suits, according to an LGBTQ+ fashion journalist. It’s fashion for humans, not just for men or women.

The demand for gender-neutral clothing is expected to rise by 6.5% between 2021-2030. What are you waiting for we have encountered gender biases in fashion 

Popular Brands Leading the Charge in Unisex Clothing

Several brands have started campaigning for unisex clothing. A few are:

• Telfar – The brand behind the iconic “Bushwick Birkin” bag that’s designed for all genders.
• Collina Strada – Known for pushing boundaries with gender-fluid designs.
• RHUDE & Fear of God – Blending high fashion with streetwear in unisex-friendly collections.
• Stella McCartney’s- Shared collection
• Gucci’s– The MX Project

Even Adidas launched gender-neutral stores. However, some brands think their pattern of clothing might lead to losing customers. While according to stats, going gender-neutral might increase sales by 60%.

Unisex Fashion’s Impact on Inclusivity and Representation

The rise of unisex fashion gives people the opportunity to show their real self. By removing gender labels from clothing, people feel seen and valued, regardless of their gender identity.

Gender-neutral clothing provides a safe space for non-binary and gender-nonconforming individuals. It allows them to express themselves we have encountered gender biases in fashion

Fashion is a language, and unisex fashion speaks volumes about inclusivity and representation.

Styling Tips for Rocking Unisex Fashion in Everyday Life

Want to embrace the rise of unisex fashion but don’t know where to start? Here are some styling tips:

• Go for relaxed fits – Oversized tees (like our Phajil classics), loose trousers, and boxy blazers work on everyone.
• Mix and match – Combine masculine and feminine elements. Try to pair a blazer with flowy pants for a balanced look.
• Layering – Unisex fashion thrives on layering. Experiment with oversized jackets, hoodies, and basic tees to create unique outfits.
• Footwear matters – Sneakers, combat boots, or neutral-toned loafers complement any gender-neutral outfit.
• Confidence is your best accessory – No matter what you wear, owning your style is what truly makes the look work.

Have Fun with Fashion!

The rise of unisex fashion is redefining the clothing industry. It’s breaking traditional norms that put you in a box. Now you are free to wear whatever you want and wherever you want. 

Ready to redefine your wardrobe? Explore Phajil’s latest unisex collection and be part of the movement!

FAQs

What is unisex fashion, and why is it becoming so popular?

‘Unisex’ fashion started in the 1960s. It means that there shouldn’t be any restrictions due to gender when it comes to clothing. No more skirts for women and trousers for men. The choice should be of the person wearing the outfit. Its popularity has risen due to shifting societal norms, sustainability, and comfort-focused trends.

How has the rise of gender-neutral clothing reshaped the fashion industry?

The rise of gender-neutral fashion has challenged traditional marketing and promoted inclusivity. It encouraged brands to design clothing based on comfort and style rather than gender norms. Retailers now have to rethink store layouts and sizing to accommodate all body types. The industry’s focus has shifted toward fluid designs, making fashion more accessible and diverse.

What are the benefits of choosing unisex clothing?

Unisex fashion simplifies shopping. It allows you to be versatile with your choice. Find a way to express yourself. Shop from brands that are ethical and sustainable. It makes fashion more practical. Additionally, it helps break societal stereotypes, allowing people to dress freely without restrictions.

How can I incorporate unisex fashion into my existing wardrobe?

Start with neutral-toned basics and oversized fits. Try minimalist pieces like blazers, jeans, and sneakers. You can layer for a genderless aesthetic. Experimenting with textures and accessories can also help personalize the look.

What are some iconic examples of unisex fashion pieces that have influenced trends?

Staples like denim jackets, hoodies, Converse sneakers, oversized shirts, and tailored suits have redefined gender-neutral fashion. Streetwear brands have further popularized relaxed fits and androgynous styles. Many luxury designers also embrace fluid fashion, reinforcing its influence on mainstream trends.